Moschino Goes Swiss

Extract from a 2000 posting on swissinfo.com: "For years it was viewed as kitsch. Now it's the height of fashion. Sweaters sporting the Swiss flag or pastoral alpine scenes are all the rage this season at the Italian fashion designers, Moschino. And customers are snapping them up.

"It's been fabulous, it's been really well received," said Moschino's store manager in London, Valeria Chianale. "It's been popular with all types," she told swissinfo. "We have clients from all over the world and from all religions. We've also sold it to all age groups."

One of the most striking designs on Moschino's sweaters and skirts is simply a copy of the Swiss flag: a large white cross on a red background. There are also traditional mountain scenes with chalets, cows and alpine flowers. One white T-shirt has the slogan "Heidi 4 President" emblazoned on the front in red letters.

"Our team of designers used the Swiss flag really for the beauty of the design and the wonderful contrast between the two colours," said Hélène Cadario, head of marketing at Moschino. "It is probably one of the most beautiful flags in the world." (Source: www.swissinfo.ch)