Swissline

Tiny in size, Switzerland is a country with tremendous global presence. To consumers, the Swiss flag is a seal of approval, a visual representation of luxury, quality, precision and trust. These high-end associations were built over time by a collective of successful Swiss companies which together have shaped the way the world views Switzerland. This site is primarily a tribute to the Swiss brand but also serves as an archive of all brands which leverage “Swiss-ness” in their marketing.

December 18, 2008

Swissline

Created in 2001 by Peter Fink, a Fribourg-based potter, Swissline is the name given to a collection of patriotic ceramics featuring the Swiss flag. A Zurich-based boutique first commissioned Fink to create a Swiss themed fondue pot. Product extensions evolved to include other fondue-related crockery: plates and tea cups. (www.potsfink.ch)

Dec 18, 2008 12:35:38 AM

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Swiss Graphic Design “Swiss graphic design and "the Swiss Style" are crucial elements in the history of modernism. During the 1920s and '30s, skills traditionally associated with Swiss industry, particularly pharmaceuticals and mechanical engineering, were matched by those of the country's graphic designers,...

Bina Tea Bina Teas has evolved its packaging to a feature a significantly less overt Swiss-branded label. The Swiss flag has been removed, the prominently featured Matterhorn has been replaced by a washed out visual of a generic snow-capped mountain range and...

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SimplySwiss

December 18, 2008

Swissline

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