This little product packs a branding punch and a half with six on pack callouts to its country of origin.
1) Product description: “Swiss Herb Candy”
2) Product name: “Vitalp” evokes the Alp mountain range that runs in part through Switzerland.
3) A visual of the Swiss flag.
4) A caption identifying the flag as Swiss.
5) A visual of the iconic Matterhorn mountain.
6) A duplicate product description at the bottom of the pack: “Swiss Herb Candy”
Vitalp products are available in Switzerland and Germany only. (Primary Source: www.vitalp.com)
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