Vitalp

Tiny in size, Switzerland is a country with tremendous global presence. To consumers, the Swiss flag is a seal of approval, a visual representation of luxury, quality, precision and trust. These high-end associations were built over time by a collective of successful Swiss companies which together have shaped the way the world views Switzerland. This site is primarily a tribute to the Swiss brand but also serves as an archive of all brands which leverage “Swiss-ness” in their marketing.

September 05, 2007

Vitalp

This little product packs a branding punch and a half with six on pack callouts to its country of origin.

1) Product description: “Swiss Herb Candy”
2) Product name: “Vitalp” evokes the Alp mountain range that runs in part through Switzerland.
3) A visual of the Swiss flag.
4) A caption identifying the flag as Swiss.
5) A visual of the iconic Matterhorn mountain.
6) A duplicate product description at the bottom of the pack: “Swiss Herb Candy”

Vitalp products are available in Switzerland and Germany only. (Primary Source: www.vitalp.com)

Sep 5, 2007 11:19:44 PM | Food and Drink

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September 05, 2007

Vitalp

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