Redesigned in 2003 to sport a trendy new look, Obi attributes a great deal of importance to its Swiss origin which is called out both in its name and package design. While not actually one of Switzerland’s four official languages, the product’s name is prominently featured in English: Swiss Apple Juice. Below the visually impactful design of the Swiss flag / red apple hybrid on a black background, the product’s name is also spelled out in smaller type both in German (Schweizer Apfelsaft) and French (Jus De Pomme). Obi Swiss Apple Juice is distributed both within Switzerland and abroad. One of the brand’s most recent advertising taglines is “Naturally Obi” which is a nod to the brand being a natural choice because it is a 100% natural and quality product consumers can feel good about. (Primary Source: www.obi.ch)
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