Today, the 'Swiss Army' brand is owned jointly by Victorinox (maker of the famed Swiss Army Knife) and the Swiss Confederation. The agreement between Swiss military authorities and the Swiss Army Brands Inc. (today owned by Victorinox) took place in 1996. Since that time, Victorinox has invested heavily in building up the equity of the Swiss Army brand.
In 2004, the Swiss government took issue with a company called Star Trade for trademark infringement of the Swiss Army brand. Star Trade was marketing a chocolate bar called Swiss Army Chocolate. While the product was registered with the country’s trademark authorities, Star Trade had not paid any licensing fees for use of the name. (Primary Source: www.fromeuropewithlove.net)
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