For anyone who may have an interest in the Swiss brand, a working knowledge of German and will be in Zurich on June 13, HTP St. Gallen will be hosting a day-long seminar about “Branding Swissness”. Speakers will include lawyers and various business professionals (including senior management from Kambly Cookies and La Prairie) who have expertly leveraged the equity of the Swiss brand to their marketing advantage. (Primary Source: www.htp-sg.ch/swissness)
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