April 12, 2007

Branding Swissness

Swissness_in_marketing

For anyone who may have an interest in the Swiss brand, a working knowledge of German and will be in Zurich on June 13, HTP St. Gallen will be hosting a day-long seminar about “Branding Swissness”. Speakers will include lawyers and various business professionals (including senior management from Kambly Cookies and La Prairie) who have expertly leveraged the equity of the Swiss brand to their marketing advantage. (Primary Source: www.htp-sg.ch/swissness)

Apr 12, 2007 11:28:14 PM | The Brand

NEXT POST
Helvetica Typeface 2007 marks the 50th anniversary of the Helvetica typeface. Created by Max Miedinger with Edouard Hoffmann at the Haas’sche Schriftgießerei (Haas type foundry) in Münchenstein, Switzerland, Helvetica is widely considered to be the official typeface of the twentieth century. Originally...
PREVIOUS POST
Switzerland: A Brand Name That Sells - Part I In a 2002 article titled "Switzerland: A Brand Name That Sells" Rudolf Pauli outlines for the readers of UBS OUTLOOK, the importance of the Swiss brand. The next few postings will provide excerpts from this insightful article. "For potential buyers,...

Robert

The Typepad Team

Search

Recent Comments