Tiny in size, Switzerland is a country with tremendous global presence. To consumers, the Swiss flag is a seal of approval, a visual representation of luxury, quality, precision and trust. These high-end associations were built over time by a collective of successful Swiss companies which together have shaped the way the world views Switzerland. This site is primarily a tribute to the Swiss brand but also serves as an archive of all brands which leverage “Swiss-ness” in their marketing.
SwissLife became the sponsor of the Swiss Football Association and the Swiss national football team during the summer of 2004. During the 2006 football/soccer world cup, fans were out in force showing their pride and support for the Swiss team.
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