Swiss Energy Power

Swiss Energy Power is an energy drink formulated in Switzerland that is available in two flavor varieties: a Red Bull-like flavor and a mango flavor. The active ingredients making the product an energy drink are Taurine, Glucuronolactone and Caffeine. The brand makes deliberate use of visual cues that connote “Swissness”: The primary color of the packaging is red, the Matterhorn and Swiss flags are also prominently displayed on pack. All of these result in high visual impact on shelf compared to its competitors. (Primary Source: www.trivarga.com)