White On Red – United Colors of Switzerland

In 2004, the Museum of Communication located in Bern, Switzerland’s capital, hosted a temporary exhibit called “White On Red – United Colors of Switzerland” which featured a variety of products, designs and graphics that somehow leveraged the visual of the Swiss Flag. According to the museum’s online archive: “At every turn, you encounter the Swiss cross, at counters, in display windows, in shops and at sales booths: as the national emblem represented in a variety of different ways, as a logo on yoghurt containers and pots and pans, as a design on mugs and handbags or worn proudly on the T-shirt of a sports fan. As you walk through the exhibition, you are continuously confronted with the question of why the Swiss cross is currently experiencing a surge in popularity: has it been infused with new symbolic meaning or has it lost its significance?” (Primary Source: www.mfk.ch/weissrot.html?&L=2)