Established in 1853 by Charles-Félicien Tissot and his son Charles-Emile, Tissot is one of Switzerland’s most prominent watch brands. Dedicated to performance, Tissot is the Official Timekeeper and Watch of NASCAR, the Ice Hockey World Championship, the Cycling World Championship and has been featured in a number of action movies including Lara Croft Tomb Raider and Mr. and Mrs. Smith. The Swiss flag is an integral component of the Tissot logo reminding consumers that Switzerland has a long-standing tradition of producing high quality and precision time pieces. As with most watches made in Switzerland, the words “Swiss Made” are proudly emblazoned on the faces of all Tissot watches. (Primary Source: www.tissot.ch)
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