Customization is key to the consumer’s SwissFlex brand experience. Lens shape, frame color, screw color, nose pad size can all be uniquely selected. All these options allow consumers to take an active role in designing their eyewear. Not only does this provide consumers with a way to express one’s individuality, this concept also allows them to choose components which are most comfortable for them. The SwissFlex frames are made from Marsydur: “a high performance polymer, was created during the orbital research and development in connection with the MARS MISSION. Marsydur’s super light-weight offers excellent dimensional stability, an endless variety of colors and it is absolutely antitoxic. Marsydur combines rigidity, heat resistance, excellent dimensional stability, chemical resistance, medical and FDA approved.” (Primary Source: www.italee.com/swiss/index.htm)
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