Tiny in size, Switzerland is a country with tremendous global presence. To consumers, the Swiss flag is a seal of approval, a visual representation of luxury, quality, precision and trust. These high-end associations were built over time by a collective of successful Swiss companies which together have shaped the way the world views Switzerland. This site is primarily a tribute to the Swiss brand but also serves as an archive of all brands which leverage “Swiss-ness” in their marketing.
I came across this pad of tracing paper at an art store in Manhattan called A. I . Friedman. I was unable to find any information about the brand online. Any input would be most welcome.
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