Swiss T

This brand leverages “Swissness” in all its forms: 1) Name: Swiss T. 2) Visual: The Swiss flag is a key component of the product label. 3) Origin: “Imported From Switzerland” as noted on the product label. 4) Status: “Premium” as noted on the product label. Swiss T is the only European ready to drink product of its kind here in the U.S. market. The brand’s sales pitch and point of differentiation in the US market is clearly noted on its web site: “Unlike many ready-to-drink teas in America—factory-made from a mixture of cold water and powdered concentrate—the Swiss take the time to brew Swiss T hot, the way it should be, and use state-of-the-art techniques to preserve all the goodness of nature. All right here in Bischofszell.” (Primary Source: www.swisst.com)