The following is taken from the home page of the Federation of the Swiss Watch Industry and explains the value of the words “Swiss Made”:
“Watches, clocks and alarm clocks manufactured in Switzerland bear the designation "Swiss made" (or its abbreviation "Swiss") as well as the logo of the producer or distributor. This label enjoys a solid reputation throughout the world. And globalization of trade has done nothing to diminish its importance. On the contrary, the modern consumer is looking for a maximum of information when he or she goes shopping for a new timepiece.
"Swiss made" embodies a concept of quality that has been forged over the years. It includes the technical quality of watches (accuracy, reliability, water-resistance and shock-resistance), as well as their aesthetic quality (elegance and originality of design). It covers both traditional manufacturing and new technologies (micro-electronics)… The intrinsic value of the "Swiss made" label, is the result of considerable efforts on the part of watch making companies, who are ultimately responsible for maintaining its reputation.
While prestigious brand names have thrived, they have never relegated the "Swiss made" label to a secondary place. The brand names and "Swiss made" have always worked together in an alliance that provides the consumer with the best of guarantees.”
Certain regions in Switzerland have their own "place of origin" labels. One of the most renowned is "Genève", which identifies top-quality timepieces made in the city and canton of Geneva. Like "Swiss made", this label is very popular with counterfeiters and therefore benefits from continuous protection within the framework of the FH's anti-counterfeiting program. (Primary Source: www.fhs.ch)
Recent Comments