Bio-Familia was founded in 1954 under the name Somalon AG. The company pioneered the mass production of Müesli cereal, a key ingredient in a healthful recipe developed by Dr. Maximilian Bircher-Benner a Swiss born physician who took a particular interest in issues surrounding diet and nutrition. Based on his research, Maximilian created a healthful dish consisting oatmeal, raw apples, condensed milk, nuts and lemon juice. Today, this dish has been named in his honor as BircherMüesli. Bio-Familia’s Müesli packaging has a clear call out to it’s Swiss heritage: 1) the word “Swiss” (from a hierarchical perspective, the reference to origin is more prominent than the actual product name) 2) the Swiss flag. (Primary Source: www.biofamilia.ch)
October 24, 2006
Bio-Familia Müesli
Bio-Familia was founded in 1954 under the name Somalon AG. The company pioneered the mass production of Müesli cereal, a key ingredient in a healthful recipe developed by Dr. Maximilian Bircher-Benner a Swiss born physician who took a particular interest in issues surrounding diet and nutrition. Based on his research, Maximilian created a healthful dish consisting oatmeal, raw apples, condensed milk, nuts and lemon juice. Today, this dish has been named in his honor as BircherMüesli. Bio-Familia’s Müesli packaging has a clear call out to it’s Swiss heritage: 1) the word “Swiss” (from a hierarchical perspective, the reference to origin is more prominent than the actual product name) 2) the Swiss flag. (Primary Source: www.biofamilia.ch)
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