Bally

Bally & Co. was founded in 1851 by brothers Carl and Fritz Bally. Within just a few years, the brand developed a very solid reputation for providing men and women with high quality shoes and began exporting its products to France, Argentina and Uruguay.

Today, Bally is owned by an American investment fund called the Texas Pacific Group and distributes its high-end leather goods on a truly global scale. While Bally’s Swiss heritage does not play a significant role in its communications strategy, homage is nonetheless paid to the country by featuring the Swiss flag on the Bally web site. (Primary Source: www.bally.com)