Known for its wide variety of botanically-based skin and hair care products made according to a Swiss formula, St. Ives Laboratories was acquired in 1996 by the Alberto-Culver holding group. In addition to the “Swiss Formula” reference on the front label of the St. Ives Skin Firming Moisturizing Lotion, there is also a visual of a mortar and pestle incorporating the Swiss flag. The back label of the product explains to consumers that “only St. Ives combines a unique Firming Complex and Swiss botanicals in a moisture-rich lotion proven to help increase skin’s firmness in just eight weeks. Tested in Switzerland, St. Ives Skin Firming Lotion is proven to help restore skin’s elasticity for noticeably firmer, smoother skin.” (Primary Source: www.stives.com)
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