Sigg

Tiny in size, Switzerland is a country with tremendous global presence. To consumers, the Swiss flag is a seal of approval, a visual representation of luxury, quality, precision and trust. These high-end associations were built over time by a collective of successful Swiss companies which together have shaped the way the world views Switzerland. This site is primarily a tribute to the Swiss brand but also serves as an archive of all brands which leverage “Swiss-ness” in their marketing.

September 24, 2006

The Küng, Sigg & Cie company was established in 1908 as a manufacturer of kitchenware and electrical appliances. In 1998, the company focused in on its core competency, the drinking bottle. Today, SIGG enjoys 70% brand recognition in German-speaking countries and is the drinking bottle leader in the European market. In addition, to its fruit juice acid-resistant interior, the bottle is also known for its decorative exterior which comes in a variety of different designs and patterns. Museum goers will even find the Sigg bottle in the permanent collection at New York’s Museum of Modern Art.

Today, the Biel-based company employs approximately 60 people and distributes its products in 40 countries. (Primary Source: www.sigg.ch)

Sep 24, 2006 5:57:09 PM | Consumer Goods

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