Swisscos: Association for the Protection of the Origin of Swiss Cosmetics

The Association for the Protection of the Origin of Swiss Cosmetics (SWISSCOS) was set up in response to the boom of cosmetic products which have hit the global market purporting to be Swiss in origin. Many of these brands have absolutely no association to the country other than the use of the flag or mention of the words Swiss or Switzerland on their packaging. These misleading marketing tactics are an acknowledgement by marketers that the Swiss brand carries a great deal of equity in the mind of the consumer. However, if they result in dissatisfied customers, their confidence in products carrying Swiss branding elements will invariably decrease and contribute to the overall erosion of the Swiss brand. That said, SWISSCOS has taken an important measure in helping consumers identify products that have been formulated and manufactured in Switzerland. SWISSCOS has developed the SWISS GUARANTEE COS label which legitimate Swiss cosmetic companies can leverage on their product packaging, in their advertising and promotional materials. Cosmetic companies which are part of SWISSCOS and can leverage the seal of approval are: Alchimie Forever, Cellcosmet / Cellmen, Hormeta, Illyssia, Hélénère, Cosmotec, Mavala, Laboratoires PROCASA and Treupha (Primary Source: www.swisscos-guarantee.ch)