Bina
Teas has evolved its packaging to a feature a significantly less overt
Swiss-branded label. The Swiss flag has been removed, the prominently featured
Matterhorn has been replaced by a washed out visual of a generic snow-capped
mountain range and the Edelweiss flowers are no longer. Rather than calling out
the fact that this is a product from Switzerland as on the old label, the new
label informs consumers that the product is “Freshly brewed with Pure Alpine
Water” and “100% All Natural”.
As
described on bevnet.com: “Slowly and freshly brewed to perfection in pure
Alpine water, this signature blend of select teas is less sweet so that you can
really taste the tea. When you drink Bina Iced Tea, you can sense the fresh
cold streams and cool mountain air of the swiss Alps. All natural, with no
artificial colors of flavors. Bina, less sweet. More tea taste.”
(www.bevnet.com)
