As reported by 4hoteliers.com: “Passionately SwissTM” is the
international slogan used to communicate the typical Swiss values such as
quality, reliability and care with a personal touch.
“The Swiss origins of our company are of great strategic significance to
us, since they open many doors at the international level and inspire trust in
our guests”, says Jean Gabriel Pérès, President & CEO of Mövenpick Hotels
& Resorts.
“The Swiss are passionate when it comes to quality. With our slogan
“Passionately SwissTM”, we underline this fact in the hotel business even in
our international campaign and together with our employees strive to live up to
it again and again every day.”
The new image campaign is geared to both corporate and leisure
travellers and addresses the needs of modern hotel guests with a dash of
humour. Making use of new image worlds, it specifically focuses on the issues
of service, gastronomy, meetings and incentives as well as holidays. The
central theme of Swissness is underlined by the Swiss flag which connects the
key messages in lieu of a plus sign.
“The new advertising campaign reflects our image and our identity in a fresh and modern way. In an international context, it thereby positions Mövenpick Hotels & Resorts uniquely as one of the leading Swiss hotel chains”, explains Steven Nikolov, Senior Vice President of Sales & Marketing Mövenpick Hotels & Resorts. “We look forward to communicating our market promise to the world in combination with typical Swiss values and to further raising brand awareness in our core markets.”
