Born and raised in Switzerland, I currently live in New York and work in the field of advertising. I started this blog for no other reason than to express my passion for the Swiss brand. I think of Switzerland as the only country in the world which has a clearly defined and consistent brand identity. It is an identity which resonates with consumers and is leveraged time and time again in the marketing practices of many Swiss and non-Swiss companies. I hope you will find this blog to be of interest. Please feel free to email me with any comments or questions.
Robert
Robert@SimplySwiss.com
